Is Yahoo selling Tumblr
Olivia Owen
Published Mar 09, 2026
In 2013, Yahoo bought Tumblr for $1.1 billion. … Automattic chief executive Matt Mullenweg told the Wall Street Journal that he has long been a Tumblr user and sees the site as complementary to WordPress. “It’s just fun,” Mullenweg said of Tumblr.
Why did Yahoo buy Tumblr?
The aim behind this acquisition was to increase page views a month to Yahoo. It was expected that the combination of Tumblr and Yahoo will grow Yahoo’s audience by 50% and traffic by approximately 20%. Tumblr was independently operated as a separate business with the same CEO.
How much did Yahoo lose on Tumblr?
In 2016, Yahoo wrote off its Tumblr investment as a $230 million loss and hinted that the actual loss could be nearly the entire $1 billion.
Who currently owns Tumblr?
show ScreenshotKey peopleJeff D’Onofrio (CEO)IndustryMicroblogging, social networking serviceEmployees411 (as of June 2017)ParentYahoo! Inc. (2013–2017) Oath (2017–2019) Verizon Media (2019) Automattic (2019–present)Did Tumblr lose money?
Just a few years ago, the site was worth $1.1 billion. That means under the stewardship of Yahoo and Verizon, Tumblr has lost a whopping 99.8 percent of its value.
Is Tumblr shutting down 2020?
31 March 2020: The app will no longer be available for download. Service to existing users and subscribers will continue until July 1, 2020, at which point the app will be shut down. Subscribers who are still active at that time will receive a refund.
Why did Yahoo and Tumblr fail?
The main reason Tumblr never worked out is that the platform never figured out a way to turn its large user base into ad dollars. Tumblr suffered from lack of ad-product innovation, eclipsed by Instagram and then Snapchat; management collision with Yahoo; and multiple sales reorganizations in recent years.
Who did Yahoo sell Tumblr?
Verizon inherited Tumblr as part of its 2017 acquisition of Yahoo, which had purchased Tumblr for $1.1 billion in 2013.Is Tumblr dead in 2021?
Tumblr is certainly not dead. It has probably passed its peak in popularity as other social networking and blogging sites have taken market share away from it. But it remains a highly active site (#50 worldwide, #22 in the United States) and according to SimilarWeb, it attracts over 600 million users every month.
How popular is Tumblr now?In 2020, Tumblr had 29.4 million users in the US. Compared to only five years prior, where Tumblr has 21 million US users, it’s fair to say that the platform has made some considerable improvements in its numbers.
Article first time published onHow is Tumblr doing now 2021?
Tumblr website traffic decline Tumblr’s total web traffic is on the decline—January 2021 is down by 20.5 million visits from January 2020 —and not even the COVID-19 lockdown could drive visitors back to the once-popular blogging platform (SimilarWeb, 2021).
Is Tumblr still a thing?
Tumblr was once a place for young creators. Now that’s TikTok. … But Tumblr is practically dead, and TikTok is very much alive. While a Tumblr spokesperson says that 48 percent of its current user base is Gen Z, it’s undeniable that the site’s total user numbers have dropped off in the past few years.
Did Tumblr lose a lot of users?
As of July 2019, the platform had surpassed 472 million registered accounts. As of the same period, the website had almost 376 million unique visitors worldwide – a stark decline since December 2018, when the company decided to ban adult content on its platform.
How does Tumblr make money?
Just like other social media platforms with huge user base, Tumblr makes money through targeted advertisements. Since Tumblr place advertisements in the user dashboard, the company likes to call it sponsored post. … These type of advertisements are called in-stream ads.
What app is better than Tumblr?
Blogger Google Blogger is a free alternative to Tumblr that is owned by the tech giant Google. This platform has a web-based post editor and allows you to post up to 100 blogs per account.
What has replaced Tumblr 2019?
- Mastodon.
- WordPress.
- Blogger.
- Pillowfort.
- Medium.
- NewGrounds.
- Ello.
- Reddit.
Did Verizon buy Yahoo?
Verizon originally purchased AOL in 2015 for $4.4 billion, and acquired Yahoo in 2017 for $4.5 billion.
What has happened to Tumblr?
What happened to Tumblr after they banned adult content? … In 2019, Tumblr was bought by the WordPress owner Automattic for less than $3million, compared with its once-$1.1 billion price tag.
Does Verizon still own Tumblr?
Verizon has agreed to sell Tumblr to Automattic Inc., the owner of WordPress.com, Verizon announced today. Terms of the deal were not disclosed, but an Axios article said the sale price is “well below” $20 million.
What percent of Tumblr users are female?
CharacteristicReachFemale7%
Which is better Tumblr or Blogger?
Blogger: If you want to write long, text-based posts, I recommend you use Blogger. … The difference between Blogger and Tumblr is that content on Tumblr is meant to be shared—the dashboard shows all the posts from people you follow. If you like something, you can either like it or “reblog” it.
What does Tumblr stand for?
Definition: Tumblr is a blogging and social media tool that allows users to publish a “tumblelog”, or short blog posts. Tumblr’s major differentiator is the free-form nature of the site and the ability of users to heavily customize their own pages.
Is Tumblr a woman?
Tumblr is most popular among young adults: 13% of 18- to-29-year-olds said they used the service. … Unlike other social media platforms, Tumblr users are equally divided between men and women. Facebook, Instagram and Pinterest all are more popular among women; men are slightly more likely than women to use Twitter.
Did Karp buy Tumblr?
David Karp (born July 6, 1986) is an American web developer and entrepreneur. He is the founder and former CEO of the short-form blogging platform Tumblr. … On May 20, 2013, it was announced that Yahoo! and Tumblr had reached an agreement for Yahoo! to acquire Tumblr for $1.1 billion. Karp remained CEO of the company.
Is Yahoo profitable?
According to its annual report, Verizon’s media business saw a revenue increase of $1.7 billion, or 16.6% in 2018 compared to 2017. … This makes Yahoo just barely profitable, given that Verizon Media’s operating costs also rose by $1.3 billion, or 4.1%, due to its takeover of Yahoo.
Which is better Yahoo or Gmail?
So, in the question of Gmail vs Yahoo Mail, Gmail is the clearly superior email platform. Yahoo Mail certainly isn’t bad—it has most of the same features that Gmail has, and a few unique perks like useful custom views for certain types of messages and access to Yahoo’s news services.
Is Yahoo owned by China?
In the age before Google, Yahoo was the world’s top search engine provider. It opened its Chinese website in 1999 and was acquired by Chinese e-commerce giant Alibaba in 2005.